I worked with Shapelog CEO Brian Hayden on an article about cycling power meters and how they have enabled new businesses and new ways of social engagement. Head over to the FIT-C website to check it out. I hope you find it interesting.
Fitmetrix got started in 2013 when founders Monica Dioda (CEO) and Josh Lloyd (CTO) saw an opportunity to build cardio monitoring solution onto the Mindbody platform (which is super popular but lacked any heart rate monitoring solution). From there they’ve built up a nice market presence and added a lot of integrations, which their CTO Josh Lloyd spoke about in his podcast with Josh Trent of FIT-C. I won’t rehash the podcast, you should just listen to it. I really liked the discussion at the end about integrations with insurance companies since that is one important intersection point of fitness and the health care system. We sorely need better alignment of financial incentives and lifestyle modifications. This is one of many places where we can nudge things the right way.
Fitmetrix integrates with popular gym equipment, so it can pull workout load data (cycling power, rowing power, speed, etc.) as well as HR data via any ANT+ HR belt. Fitmetrix provides receivers to install in studio to gather the data, for both real-time display in the class as well as post workout analysis for the member. They also have integrations to popular wearables like Garmin, Polar, Suunto, and Wahoo for outside the club tracking. They also integrate with other member engagement apps like Perkville. If you want to add cardio monitoring to your club, I’d highly recommend you check them out.
If you are interested in the financial side of things, MindBody is publicly traded on the NASDAQ and has been one of the big winners in my portfolio. There are only so many public fit-tech companies in this space so if you are bullish on this market you might check them out.
Here’s the link to the FIT-C podcast:
Slowly progressing on this data compilation, amidst many other initiatives. Spent yesterday evening studying three solutions:
Wexer – Focused on delivering pre-packaged workouts via video to your club to fill the gaps in your in-studio schedule. They’ve made several acquisitions, including a mobile app development shop to try to be the “one stop technology shop” for clubs. In over 4,000 clubs. No API or 3rd party integrations mentioned. 800+ classes online.
Fitcloudconnect – they take a different approach and make it easy for your club to build your own content / catalog of workouts with the trainers you already employ. A goal of this is to maintain the brand attribution to your studio, but it grows the offering more slowly and organically. They mention an API on their website but there are no details on it.
Trainerize – seem to be more focused on 1-1 trainer-client interactions and smaller facilities. Lots of emphasis on integration with other apps like MindBody and communication apps like Skype. They also plug into Zapier, one of the flag bearers of the “citizen integrator/consumer iPaaS” movement. (If you are in the software business and don’t know what “iPaaS” is, call me. Seriously.) A few wearable integrations (Fitbit, Withings) are touted as well. 50K+ trainers on platform.
If you are interested in learning more, I have a much larger, more detailed compilation of information on these and other apps in this space. And if this stuff interests you and you will be at CES, I’d love to connect in person when I’m there. Best to message me on LinkedIn. And I’ll keep adding summary notes here on the blog as I get through more of the solutions.