I came across this presentation from the Fitness Industry Technology Council on LinkedIn and found it pretty interesting. I could talk about a lot of the results at length but one that jumped out at me was the fact that only 30% of fitness facilities are using technology to track member workouts. The data are a little bit old but I bet it hasn’t budged a whole lot in the last year. There’s enormous opportunity here to improve member results, reduce customer churn, and get your members to do your marketing for you. We all know people like to brag on social media, and when they brag you should make it easy for them to let everyone know they are bragging about a workout they did at your gym. That’s just one small example. We use FitLinxx at the Y where I teach a few classes and even though we are fairly advanced I think we still leave a lot on the table.