Tag Archives: SaaS

Fitness Club Cardio Monitoring – Fitmetrix

Fitmetrix got started in 2013 when founders Monica Dioda (CEO) and Josh Lloyd (CTO) saw an opportunity to build cardio monitoring solution onto the Mindbody platform (which is super popular but lacked any heart rate monitoring solution).  From there they’ve built up a nice market presence and added a lot of integrations, which their CTO Josh Lloyd spoke about in his podcast with Josh Trent of FIT-C.   I won’t rehash the podcast, you should just listen to it.  I really liked the discussion at the end about integrations with insurance companies since that is one important intersection point of fitness and the health care system.  We sorely need better alignment of financial incentives and lifestyle modifications.  This is one of many places where we can nudge things the right way.

Fitmetrix integrates with popular gym equipment, so it can pull workout load data (cycling power, rowing power, speed, etc.) as well as HR data via any ANT+ HR belt.  Fitmetrix provides receivers to install in studio to gather the data, for both real-time display in the class as well as post workout analysis for the member.   They also have integrations to popular wearables like Garmin, Polar, Suunto, and Wahoo for outside the club tracking.   They also integrate with other member engagement apps like Perkville. If you want to add cardio monitoring to your club, I’d highly recommend you check them out.

If you are interested in the financial side of things, MindBody is publicly traded on the NASDAQ and has been one of the big winners in my portfolio.   There are only so many public fit-tech companies in this space so if you are bullish on this market you might check them out.

Here’s the link to the FIT-C podcast:



Fitness Club Cardio and Training Management Software – Part I

I’m in the process of summarizing and reviewing information on group cardio monitoring and training management solutions for fitness clubs.  There are a few particular features and feature categories that I’m focusing on (fitness analytics and integrations / API maturity being two of them) but I’m taking a broad look at them.  Here’s the list of the solutions I’m looking at:




Polar Club












Whew, that’s a longer list than I expected.   This post is just Part I of a multi-part series (how many parts?  I don’t know yet).   Obviously each of these companies comes to the market with a slightly different angle so I’ll be drawing out the differences and similarities.  If you are a club owner and want to dig into more detail on any areas in particular, email me or reach out on LinkedIn or Twitter to learn more.


Choosing a SaaS Solution

I’ve spent a lot of time researching SaaS apps that can help you manage your business, and it’s certainly a big and often confusing market.  It helps to have some guides and while I haven’t found a single one that covers it all, there are a few I found that are really useful.  Here they are, with a few of my own comments.

Getapp – one of the best, with lots of customer reviews.  Broad set of product categories.

ISV World – Cool service, covers all software vendors not just SaaS apps.  Useful for those in the analyst & investment arena as it aggregates financial data on the vendors.  Thanks to their machine learning capabilities the database is very large.

Merchant Maverick – More focused on the transaction and financial apps, especially merchant accounts and POS.

Capterra – Decent number of customer reviews and 300+ categories to help you search.

Cloud Showplace – Run by SaaS thought leader Jeff Kaplan, this directory splits up providers into the SaaS/PaaS/IaaS stack so it provides a view on the “cloud services” market that some of the others don’t.

IT Centralstation – A bit more of an enterprise focus with more input from “IT pros” as opposed to SMB owner/operators who lack IT staff.  You can create a free account or sign in with your LinkedIn account.

And there you have it.  A few really helpful resources to help you navigate the SaaS world.